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The Magic of Disney: How Disney movies inspire and empower *anyone* in business

Every week, I carve out a space on my LinkedIn profile for a dose of midweek motivation, a little something that often serves as a reminder to myself. Last week, I delved into the world of animated characters and the remarkable wisdom they offer (specifically Anna from Frozen II). Little did I know that this exploration would lead me to where we are now. Shortly after posting last weeks insight, I had the privilege of engaging in a coaching session with the talented Emily Rogers (you can find he...

Stock photos vs real photos

Navigating the world of digital marketing is like sailing in an ocean full of choices. One such choice that we often grapple with is: stock photos or real photos?We've all been there, right? Wanting to create a visually stunning website or social media post, but not knowing what kind of image will reel in those precious conversions.As fledgling businesses, we're often sailing on shoestring budgets and opting for stock images is our lifebuoy.But as we ride the wave of success and our ventures gro...

First impressions matter

You don't get a second chance to make a first impression, do you? If your business was on a first date, the logo would be its snazzy outfit and charming smile.You see, when customers check out your brand for the first time, they're sizing up that logo like it's got something to prove - because it does! Investing in professional design isn't just about looking good (though who doesn't want that?), it's about signalling that you're serious, credible and worth their hard-earned dough.Picking the ri...

The Dynamic Duo

Ever tried to catch a greased pig? That's what trying to hook an audience's attention can feel like. But don't hang up your superhero cape just yet! We're here to help you snag that elusive attention with the Dynamic Duo: words and pictures.Just like Batman and Robin, they work together, complementing each other's strengths and covering weaknesses. They're your secret marketing sidekicks, ready to swoop in and save the day when your storytelling needs rescuing.Words alone can sometimes be as eff...

Unleashing Your Brand: Masterful Marketing on a Dime!

We've all had that moment, right? That 'oh dear' moment when we look at our marketing budget and it's gone on a diet, slimmed right down to the bone.But hey, who needs a stuffed wallet when you're bursting with creativity? We're about to show you how to stretch those pennies until they squeal! Welcome to the world of bootstrapping brilliance where creativity trumps cash every time.We'll share tips and tricks for making your shoestring budget look like high-end couture. So if you're ready to dive...